Job Description

The Marketing Specialist is an established performer who works to facilitate and support the General Marketing function and projects by utilizing strong knowledge of industry practices and standards. This role will support both paid and organic strategies, working to drive high-quality traffic, improve search engine rankings, and execute effective digital ad campaigns across platforms like Google Ads, Meta, and Bing. As the SEM Specialist, you’ll play a key role in campaign strategy and execution, collaborate with cross-functional teams, and ensure our search marketing efforts align with brand and business goals.

Duties and Responsibilities of the Position:

• Plan, build, and optimize paid search campaigns across Google, Meta, and other platforms. Facilitate the execution of customer requests to ensure delivery expectations are met.
• Manage and monitor paid search and paid social media ads
• Conduct A/B testing and performance analysis to improve ad creative, copy, and targeting.
• Track and report on KPIs such as CTR, CPC, conversion rate, ROAS, and CPA.
• Coordinate with creative and brand teams to develop compelling ads that align with campaign goals.
• Conduct keyword research to inform both organic and paid strategies.
• Assist with on-page SEO optimizations, including meta tags, headers, image alt text, and internal linking.
• Ensure SEO best practices are implemented in blogs, landing pages, and product pages.
• Help monitor website performance using tools like Google Search Console and BrightEdge.
• Work with analytics teams to assess campaign performance and uncover actionable insights.
• Partner with web developers to ensure tracking and tagging are properly implemented.
• Support integrated campaign launches by aligning SEM tactics with broader marketing goals.
• Perform other duties as needed.

Required Experience and Education:

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 2-4 years of job-related experience or equivalent education and/or experience.
• A good understanding of current and trending digital technologies, SEO, and keyword research tools is preferred.
• Experience with Google Analytics, Google Tag Manager, and reporting dashboards preferred.
• Strong analytical skills and attention to detail are preferred.
• Google Ads certification is a plus.

Competencies:

• Demonstrates strong knowledge of technical, process, and business principles as well as industry practices and standards.
• Excellent communication, problem-solving, and organizational skills.
• Able to multitask, prioritize, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient in using Microsoft Office Suite products.

We offer competitive salaries and a comprehensive benefits package, career opportunities, and an environment of creativity and growth. Examples include: Company Match on 401k, Employee Purchase Discount, and Tuition Reimbursement.

Dal-Tile is a proud supporter of our U.S. military, veterans, and their families - Thank You for Your Service!

Active military, transitioning service members, and veterans are strongly encouraged to apply.

Mohawk Industries, Inc. is an Equal Opportunity Employer, including disability/veteran, committed to an inclusive workplace and a proud Drugs Don't Work participant.

Dal-Tile is the largest manufacturer and marketer of ceramic, porcelain, glass and metal tile as well as natural stone, large format slab and countertop products used in residential and commercial spaces across North America.Under its three powerhouse brands — Daltile, Marazzi and American Olean — Dal-Tile leads the industry in both design and product innovation, and is committed to incorporating environmentally-friendly materials, processes, and products throughout its organization.Dal-Tile has more than 9,500 employees in North America and sells its products through a network of more than 300 company-owned sales service centers, stone slabyards and design studios that service a robust network of trade customers. Dal-Tile products are also sold through independent flooring retailers, independent distributors and leading home center retailers nationwide.Founded in 1947 and headquartered in Dallas, Dal-Tile is a division of Mohawk Industries, the leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world.For more information on Dal-Tile and Mohawk Industries, please visit mohawkind.com. For product information, visit daltile.com, marazziusa.com, and americanolean.com.

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